Interview: A man of many talents: What’s driving media4equity thought leader Niko Waesche in 2018?
Media for Equity – the concept of exchanging company shares for advertising space – is well established by now in the DACH countries. Young companies have adopted M4E as a cost-effective way to gain broader visibility and reach mass markets via TV, Out-of-Home, Print and Radio advertising. The big media companies also have recognized the value of M4E – as a new business opportunity in times of ever decreasing ad spends due to digital disruption and as second string in the digital sector. So, what’s up in the field of Media for Equity this year?
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